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公益营销是一种借助公益活动的消费者沟通,是一种利人利己的双赢行为,或者说,是一种通过“利人”来达到“利己”目的的商业行为。
Public-benefit marketing is a kind of consumer communication through public welfare activities. It is a kind of win-win behavior of benefiting one’s own interests, or is a kind of commercial activity that is achieved through “profit people ” to achieve “selfish ”.