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随着我国市场经济体制改革的不断完善,市场供需关系建立并稳固,市场环境日趋健全,企业迎来了空前良好的发展优势。同时,愈趋激烈的市场竞争让企业不得不面对多种困难和挑战,甚至可能面临生死存亡问题,亟需在争取立足之地的同时,谋求新的生机和出路。财务困境风险是企业运营中的首要难题,为有效防范和应对财务困境风险,除分析市场因素外,判断宏观经济因素是否同样对企业财务困境风险产生影响,需要企业进一步探讨和研究。本文首先从理论角度就宏观经济因素对企业财务困境风险的影响进行分析,进而通过实例作出实证分析,最后为企业的安全经营提供相关建议,以期为企业实现其长足发展提供有效参考。
With the continuous improvement of China’s market economy system reform, the relationship between supply and demand in the market has been established and stabilized, and the market environment has become more and more complete. The enterprises have enjoyed unprecedented advantages in development. At the same time, the increasingly fierce market competition has forced enterprises to face many difficulties and challenges, and may even face the problem of life and death. It is imperative to seek new vitality and solutions while gaining a foothold. In order to effectively prevent and deal with the risk of financial distress, in addition to analyzing market factors, judging whether macroeconomic factors have the same impact on the risk of financial distress of an enterprise requires the enterprises to further explore and study the issue of financial distress risk. Firstly, this paper analyzes the impact of macroeconomic factors on the risk of corporate financial distress from a theoretical perspective, and then makes an empirical analysis through examples. Finally, we provide relevant suggestions for the safety management of enterprises, in order to provide an effective reference for enterprises to achieve their long-term development.