一、企业信用与企业信用短缺企业信用具有四个特征 :(1)企业信用性质的双重性。企业信用属于道德范筹 ,是对企业市场交易行为的一种道德约束力量。同时 ,企业信用是企业基于长远利益与短期利益的比较 ,追求总体利益最大化的一种理性经济行为。因此 ,企业信用实际上是企业利己动 First, corporate credit and corporate credit shortage Corporate credit has four characteristics: (1) the dual nature of corporate credit. Corporate credit belongs to the moral paradigm, which is a kind of moral binding force on the market transactions of enterprises. At the same time, corporate credit is a kind of rational economic behavior based on the comparison of long-term interests and short-term benefits, and the pursuit of maximizing the overall interests. Therefore, corporate credit is actually self-serving enterprises