一、市场潜力 进入90年代,空调器已成为家电产品新的消费目标,名牌高档空调器成为市场的畅销品。单冷价格2500～3500元之间的产品占市场份额的60％,名义制冷量1600W以下的产品占据市场的一半以上;节能型空调器受到近80％消费者的欢迎。 “八五”期间家用空调器的产销进入成长期,需求量大幅度增长。目前,全国城镇居民空调普及率为1％,深圳普及率为15％,广州、上海为6 First, market potential Into the 90’s, air conditioners have become a new consumer target for home appliances, brand-name high-end air conditioners become the market’s best-selling products. The single cold price between 2500 and 3500 yuan accounted for 60% of the market share. The products with nominal cooling capacity below 1600W accounted for more than half of the market; energy-saving air conditioners were welcomed by nearly 80% of consumers. During the “Eighth Five-Year Plan” period, the production and sales of household air conditioners have entered a period of growth and the demand has increased substantially. At present, the air-conditioner penetration rate for urban residents in China is 1%, the Shenzhen penetration rate is 15%, and Guangzhou and Shanghai are 6