随着经济的发展、产品的丰裕,人们在购买产品时就越会追求能够带给他们某种独特感受的情趣、审美方面的内容。因而品牌仅仅提供功能价值是远远不够的,而应该追求满足人们心理需求和审美需求的价值。纵观成功的企业,都十分重视品牌的文化含量,无不 With the development of economy and abundant products, the more people purchase the products, the more they will pursue the taste and aesthetic content that can bring them a certain unique feeling. Therefore, the brand value is not enough to provide only functional value, but should pursue the value of meeting people's psychological needs and aesthetic needs. Throughout the successful business, all attach great importance to the cultural content of the brand, all without exception