论文部分内容阅读
豪华轿车在中国已经成为地位和身份的象征。在豪华车市场上,消费者比较的已经不再是性价比、油耗、实用性等,更多的考虑来自品牌号召力、安全性和舒适性。稀有性和个性也超越了价格对消费者的影响,无沦多贵的车都有厂商在生产,也总有人能“一掷千万”。而消赞税的颁布丝毫没有阻挡豪华车的进口浪潮。进口新车的大规模登陆无疑为精英一族提供了更多的消费选择。本次选择的6款推荐车型均为百万人民币车型,它们成为豪华进口车的旗舰代表。
Luxury cars in China have become a status and status symbol. In the luxury car market, consumers are no longer more cost-effective, fuel consumption, practicality, more consideration from the brand appeal, safety and comfort. Rarity and individuality also surpass the influence of price on consumers. There are manufacturers in less expensive cars and there are always people who can “throw up tens of millions.” However, the promulgation of negative tax did not stop the import of luxury cars wave. Large-scale imports of new cars landing no doubt for the elite family provides more consumer choice. This selection of 6 models are recommended for the million yuan models, they become the flagship representative of luxury imported cars.