软文,是以新闻报道的形式介绍企业或产品的信息。这把昔日锐利的市场“尖刀”,如今却越来越失去了锋芒,甚至未及出鞘便被封杀。这里不仅有操作上的原因,更重要的是指导思想上的缺失。企业竞争环境,大众消费环境和媒体发展态势的变化,要求我们必须对软文有新的认识,并在新的认识指导下,拿出针对性的、行之有效的运作方法。 Soft paper, is based on news reports in the form of business or product information. This sharp market “sharp knife”, but now it has lost the edge more and more, even without the sheath was blocked. Here are not only operational reasons, more importantly, lack of guiding ideology. The competitive environment of enterprises, the mass consumption environment and the changing trend of the media development requires that we must have a new understanding of the soft paper and come up with targeted and effective methods of operation under the guidance of new knowledge.