正如产品的市场营销一样,通俗地说,财经公关就是在资本市场上为股票做营销策划,提高企业知名度,提升其资本市场形象。财经公关这一概念,在美国被称为投资者关系顾问(Investor Relations Consultant)。所谓财经公关,主要是指上市公司为了寻求和维护其在资本市场投资者和那些对投资 As the marketing of products, in a nutshell, financial PR is to make marketing plans for stock in the capital market, raise the visibility of the enterprises and enhance the image of the capital market. The concept of financial public relations in the United States is called the investor relations consultant (Investor Relations Consultant). The so-called financial public relations, mainly refers to the listed company in order to seek and maintain its investors in the capital markets and those who invest