随着中国迈入WTO的门槛及教材出版发行体制改革的试行,中国书业靠政策生存的局面将逐步得到改变,必须直面市场竞争优胜劣汰的残酷现实。于是乎,“中国书业向何处去”的呼声不绝于耳。然而,市场不相信眼泪。若想挺立市场竞争惊涛骇浪的潮头,必须要有搏击风浪的实力与勇气。这就要求新华书店与时俱进,提高竞争意识,从观念更 With the threshold of China entering the WTO and the pilot implementation of the textbook publishing and distribution system reform, the situation of China’s book industry that survives on the basis of policies will gradually be changed. The brutal reality that market competition should survive will have to be confronted. Ever since, “China’s book industry to go,” the voices heard. However, the market does not believe in tears. If you want to stand tall in the market competition stormy waves, you must have the strength and courage to fight storms. This requires Xinhua Bookstore advance with the times, raise the awareness of competition, from the concept of more