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本文从网络信息传播和网络新闻传播的角度对网络受众调查的意义作了阐释,总结了网络受众调查的类型与方式,并重点论述了配合新闻报道的网络受众调查的操作方法。
In this paper, the meaning of network survey is explained from the perspective of network information dissemination and network news dissemination. The types and methods of network survey are summed up, and the operation methods of network survey in conjunction with news reports are mainly discussed.