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经济全球化使国际间的商务活动日渐频繁,中国企业不断走向海外市场,外资企业不断地进入中国市场,当前的经济建设需要我国高等教育输送更多既懂专业知识,又能用外语进行有效沟通的国际化人才。作为人们进行商务活动所使用的主要语言——商务英语在中国日新月异发展的MBA教学过程中日益凸显其重要性。论文通过MBA学员对商务英语教学的需求分析,进一步明确了MBA商务英语教学的任务和课程设计,剖析和探讨了如何针对MBA学员的需求开展多元化的实用型的商务英语教学模式。
Economic globalization has made international commercial activities more and more frequent. Chinese enterprises are constantly moving overseas. Foreign-funded enterprises continue to enter the Chinese market. At present, the economic construction needs more advanced education in our country to deliver more knowledgeable in both professional and foreign languages International talent. As the main language used by people to conduct business activities, Business English has become increasingly important in the rapid development of MBA teaching in China. Through the analysis of MBA students’ needs in business English teaching, the thesis further clarifies the tasks and curriculum design of MBA business English teaching and analyzes and discusses how to carry out a diversified and practical business English teaching model for the needs of MBA students.