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2004年11月18日,原先属于中国中小企业的“魔法石”开始迎来了新的主人!从1995年开始,在每年的11月18日,全国人民和媒体的焦点就集中在“央视招标”上,而最关心的问题莫过于“谁是今年的标王”?虽然由于早期“标王”的悲惨下场而刻意低调,但每年的“招标大战”依旧成为中国广告业的一大盛事,也成为一个最具“中国特色”的营销行为。回顾以往10年,虽然每年的投标企业也在经常变
On November 18th, 2004, the “magic stone” that originally belonged to Chinese SMEs began to usher in a new master! Starting from 1995, on November 18 each year, the focus of the people and the media in the country was focused on “CCTV bidding,” and the most concerned question is “Who is this year’s standard king?” Although deliberately low-key due to the tragic end of the early “standard king”, but the annual “Tender Wars” It has also become a major event in China’s advertising industry and has become one of the most “Chinese characteristics” marketing behavior. Looking back over the past 10 years, although the annual bidding companies are constantly changing