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这几年,媒体大热,不知激起多少资本佬与文人的暴发雄心。分众型杂志由于投资不大,一时风起云涌。报纸也开始杂志化。更有一批老面孔纷纷改版。姹紫嫣红为生存,谁能争得持久的品牌客户才是根本。我是一个喜欢和媒体人厮混的导演,自己也做着一本不定期的广告小刊物,对此种焦虑与渴望感同身受。2002年8、9、10三个月,我同时体验了两种完全不同的改版,做了两支截然不同的媒体广告片,犹如冰火相交,感觉甚是丰满。
In recent years, the media have been hot and I do not know how many ambitious avengers and literati aroused. Focused magazine due to small investment, temporary turmoil. Newspapers are also beginning to magazines. More old faces have been revised. Colorful to survive, who win a lasting brand customers is the fundamental. I am a director who likes to hang out with the media, and I am doing a small ad from time to time to empathize with this anxiety and desire. In 2002, 8, 9, and 10 months, I also experienced two completely different editions at the same time. I made two very different media commercials, just like the ice and fire, feeling fullness.