中国畅销书发展的十年是中国出版单位转企改制和实行市场化运作最关键的十年,畅销书市场的发展也成为中国书业市场化进程重要里程碑。在中国图书市场,畅销书现象并不是这十年才出现的,但畅销书实现真正的快速发展却是近十年的事情。这十年是中国出版市场化进程快速发展的阶段,体制和机制的转变为畅销书的发展铺就了道路,成为市场主体的出版企业也开始更加自觉和有意识地打造畅销 The ten years of China’s best-selling book development are the most crucial ten years since China’s publishing units transformed their enterprises and implemented market-oriented operation. The development of the best-selling book market has also become an important milestone in the process of marketization of Chinese book industry. In the Chinese book market, the phenomenon of bestseller did not emerge in these ten years, but the real rapid development of best-selling book is a matter of nearly ten years. These ten years are the stage of the rapid development of the process of marketization in the publishing industry in China. The transition of system and mechanism paved the way for the development of best-sellers, and the publishing companies that became the main players in the market began to create more and more consciously and consciously