中央电视台《城市之间》节目具有电视类型学意义上传统节目的基本样态,同时又恰当地融合了体育、娱乐等节目形态,具有极强的跨界性质和变动特征,其实现了城市文化基础上竞技性与游戏性的结合,是对休闲体育品牌开发的有益探讨,可谓体育社会学、媒介经济学相互融合研究的成功案例。 The “city-to-city” program of CCTV has the basic modality of the traditional program in the sense of TV typology, at the same time properly integrates the forms of sports and entertainment programs, has extremely strong cross-border nature and changing features, and realizes the urban culture Based on the combination of athleticism and gameplay, it is a useful discussion on the development of leisure sports brand. It can be described as a successful case study on the integration of sports sociology and media economics.