直销岂止这样简单──论进一步发展我国的直复营销业侯轩娇，何永祺直销业务的重点是直复营销目前香港及国内普遍流行的“直销”一词，是一个含义不甚严谨的专业术语。因为这个词按中文的字面含义，既可指“直接销售”这种非店铺零售形式，也可指“直复营销”这种促销方式... Direct marketing is more than just simple ─ ─ On the further development of China’s direct marketing Hou Huanjiao, Ho Wing Kee direct marketing business is the focus of direct marketing Hong Kong and the prevalence of the current “direct marketing” is a less rigorous terms. Because this word according to the literal meaning of Chinese, can refer to the “direct sales” of this non-shop retail form, also can be referred to as “direct marketing” this promotion ...