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从2015年开始,补贴政策驱动下的新能源汽车市场呈现井喷式增长。但在补贴退坡的预期和限购城市的配额控制下,新能源汽车的销量增速将有所放缓。近日,尼尔森联合中国汽车工业协会连续第五年发布《中国汽车消费者白皮书》,对新能源车的潜在消费者、现有车主、经销商和行业专家等人群,展开了一系列的深入调查和分析。他们发现,随着环保意识提高和多元化产品的投放,新能源车的购买开始转变为从政策和个人需求双重驱动。下一步,谁会是购买新能源汽车的主力人群?
Since 2015, the market for new energy vehicles driven by subsidy policies has seen a spurt of growth. However, sales of new energy vehicles will slow in the expectation of subsidies and the control of the quota of the restricted cities. Recently, Nielsen and China Association of Automobile Manufacturers released the White Paper on Chinese Automobile Consumers for the fifth consecutive year, launching a series of in-depth investigations on potential consumers of new energy vehicles, existing car owners, dealers and industry experts and other groups analysis. They found that as environmental awareness increased and diversified product launches, the purchase of new energy vehicles began to shift from a dual drive to policy and personal needs. Next, who will be the main crowd to buy new energy vehicles?