企业间的竞争,实质是实力的竞争。其中包含两个方面:一是“硬实力”的竞争,二是“软实力”的竞争。只有当这两者都具有较强的实力时,才可以称得上具有了真正的竞争力。在这两者之中,“硬实力”是重要的,是基础,但“软实力”更为重要,因为“软实力”是保障。“硬实力”往往有赖于“软实力”的创造、激发、引导和发展。因 The competition among enterprises is in essence the competition of strength. There are two aspects to it: one is the competition of “hard power” and the other is the competition of “soft power”. Only when both are strong enough can they be truly competitive. Among the two, “hard power” is important and is the foundation, but “soft power” is even more important because “soft power” is a guarantee. “Hard power ” often depends on “soft power ” to create, inspire, guide and development. because