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我们最近走访了浙江和广东的一些家具工厂,与企业负责人做了面对面的交流。其中一些企业是行业龙头,一些是技术性初创工厂,大家对如今中国所发生的环境变化对行业的影响感受不同,有的工厂业绩依然有大幅度增长,更加关心未来的发展趋势,着重于未来的趋势,关心如何提高利润率及公司的价值;有的工厂则一直身陷低价竞争的漩涡里,不知道如何找到差异性和自我优势。这些情况与创始人过去的生意经历、企业发展的不同阶段有很大关系。
We recently visited some furniture factories in Zhejiang and Guangdong and made face-to-face exchanges with the heads of enterprises. Some of them are industry leaders and some of them are start-up factories of technology. We all feel differently about the impact of environmental changes in China nowadays on the industry. Some factories still enjoy significant growth in performance and are more concerned about the future development trend, focusing on the future Trends, concerned about how to improve profit margins and the value of the company; some factories have been trapped in the whirlpool of low-cost competition, do not know how to find differences and self-advantages. These situations have much to do with the founders’ past business experience and different stages of business development.