企业文化既是企业合力之纽带,也是企业核心竞争力的源泉。随着企业市场的不断发展,企业所面临的竞争也越发激励,目前企业的竞争除了硬件条件、创新动力等,更多企业之间的竞争越来越多地表现为“软实力”的竞争。在经济全球化进程日益加快的今天,企业时刻面临发展和竞争这两个“课题”。从理论上讲,企业要发展,必须提高企业竞争力;企业竞争力得到提 Corporate culture is not only the force of business cooperation, but also the source of the core competitiveness of enterprises. With the continuous development of the enterprise market, the competition faced by the enterprises is also more and more encouraging. At present, in addition to the hardware conditions and innovation impetuses, the competition among more enterprises is more and more manifested as “soft power” competition. In the process of economic globalization is accelerating day by day, the enterprise always faces the two issues of development and competition. In theory, enterprises must develop to enhance the competitiveness of enterprises; the competitiveness of enterprises have been