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虽然迫于节能环保的社会压力,2005年多数的空调厂家都将高效节能作为炒作自己的着眼点,但是面对残酷的市场竞争,高效并不是存活下来的充要条件。用海尔空调产品本部本部长王召兴的观点来说,高效仅仅是一个平台,真正能打动消费者的是在此平台之上的差异化的产品。差异化不是花色翻新的表面化文章,而是要植根于消费者的需求。从消费者最基本的需求健康角度,海尔从1998年就开始着眼于健康空调的研发,在业界掀起了健康革命,并坚持将健康进行到底。高效是共有的平台,健康是海尔空调的利器。正是缘于这样的市场惫识,日前海尔空调在青岛举行了大型新产品说明会。在此次主题为“变频换代,直流高效双新风”的产品说明会上,海尔对外宣
Although forced by the social pressure of energy saving and environmental protection, in 2005 most of the air conditioning manufacturers will be efficient and energy saving as the focus of their own hype, but in the face of brutal competition in the market, efficiency is not a necessary and sufficient condition to survive. With Haier Air Conditioning Products Division, Wang Zhaoxing’s point of view, efficient is just a platform, really touched consumers are differentiated products on this platform. Differentiation is not a superficial version of the color renovation, but rooted in the needs of consumers. From the perspective of consumers’ most basic needs and health, Haier has been focusing on the research and development of healthy air conditioners since 1998, setting off a health revolution in the industry and insisting on the end of health. Efficient is a common platform, health Haier air conditioner. It is precisely because of such market knowledge, Haier air conditioning in Qingdao recently held a large new product briefings. In the theme of “frequency conversion, DC high efficiency double fresh air ” product description conference, Haier propaganda