论文部分内容阅读
在快速多变的电子商务环境中,缺乏信任被认为是目前电子商务潜力没能充分发挥的主要障碍之一。尽管许多国家在法律和安全方面都采取了一些措施,但仍没有获得消费者参与电子商务所必需的信任。中国互联网络信息中心(CNNIC)针对网络热点问题的调查也显示:缺乏信任是导致网
In a rapidly changing e-commerce environment, lack of trust is considered as one of the major obstacles to the current e-commerce potential. Although many countries have taken some legal and security measures, they still lack the trust that consumers need to participate in e-commerce. China Internet Network Information Center (CNNIC) survey of Internet hot issues also shows that: lack of trust is the cause of the network