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众筹又可以称为集资、众募,是指融资者通过互联网众筹融资平台为某一项目向投资者进行融资的方式,“众筹”动画顾名思义既是指通过广大群众的力量、集中群众的资金、开发更多的路径来设计和传播的动画。“众筹”动画被视为一种新潮的动画制作类型,具有着个性、独特的设计与传播特性。本文就我国“众筹”动画的的现状与发展进行研究,进而讨论我国动画制作体质的未来方向与发展趋势。
Crowdfunding can also be referred to as fund-raising and fundraising. It refers to the way in which financiers raise funds for investors through a program of Internet-based crowdfunding. “Crowdfunding ” animation, as the name implies, means that through the power of the broad masses, Mass funding to develop more paths to design and disseminate animations. “Crowdfunding ” animation is considered a trendy animation type, with personality, unique design and communication features. This paper studies the status quo and development of “Crowdfunding” animation in China, and then discusses the future direction and development trend of our country’s animation production.