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互联网的发展为思想政治教育活动注入了新活力,同时也带来了不容忽视的挑战。作为网络思想政治教育的重要构成要素,进行针对受众的心理特征的研究是有效开展网络思想政治教育的前提。本文主要探讨了网络受众在网络思想政治教育过程中所表现出的多元心理需求交织、极易受从众心理影响、逆反心理普遍化等心理特征及由此陷入的教育过程缺乏约束力和权威性、教育受众网瘾症频发等困境,并从实际出发,由法制建设、教育平台建设、教育者队伍建设三个角度做出了相应的对策分析。
The development of the Internet has infused new vitality into the activities of ideological and political education and brought challenges that can not be ignored. As an important component of network ideological and political education, conducting research on the psychological characteristics of the audience is a prerequisite for effective network ideological and political education. This paper mainly discusses the interweaving of multiple psychological needs of Internet audiences in the process of network ideological and political education, which is extremely vulnerable to psychological characteristics such as the psychological impact of obedience and the generalization of reverse psychology, and the lack of binding and authoritative education process. Education and other Internet addiction disorder frequently dilemma, and from the reality, from the legal construction, education platform construction, education team building from three angles to make the corresponding countermeasures.