随着新媒体的兴起,社会公众以及各阶层群体有了更多、更大的表达通道和表达空间,各种传播平台所展现出的信息量越来越大,信息面也越来越宽,社会各阶层相互间的交流也越来越频繁。如何做好品牌营销,成为摆在企业面前的重要问题。品牌营销的新媒体背景品牌即企业的商誉价值,是企业最重要的无形资产之一。企业的品牌价值与企业品牌知名度、企业形象、企业品牌定位是正向关系,即品牌知名度越高、企业形象越好、 With the rise of new media, the social public and all walks of life have more and more channels of expression and space for expression. The various platforms of communication have shown more and more information and have more and more extensive information. Social stratification exchanges between each other more and more frequently. How to do a good brand marketing, has become an important issue in front of enterprises. New media background of brand marketing Brand is the goodwill value of an enterprise, which is one of the most important intangible assets of an enterprise. Corporate brand value and corporate brand awareness, corporate image, corporate brand positioning is a positive relationship, that is, the higher the brand awareness, the better the corporate image,