大众与传媒的互动，使媒体获得了巩固的社会地位，同时，同行之间的竞争也形成了业界的显著特征：栏目设置的专业化和媒体受众的分层化。这是“大众”和“媒体”联手打造出“大众传媒”这一概念之后的另一社会景观。环顾电视圈，大大小小数以千计的电视台，栏目可谓多如牛毛。 The interaction between the general public and the media has given the media a consolidated social status. At the same time, the competition among peers has also formed a prominent feature of the industry: the specialization of the columns and the stratification of the media audience. This is another social landscape after the concept of “mass media” has been jointly created by “the mass” and the “media.” Looking around the television circle, thousands of large and small television stations, columns can be described as numerous.