Facebook发表了第一篇关于高净值富翁(HNWI)的调研报告—《互联世界中的富人》,根据对2000位最富有的Facebook用户(来自英国、法国、德国收入前13%的富裕阶层)的采访,将Facebook奢侈品消费者分为四种类型。网络社交达人占Facebook用户量16%的这群人有着强烈的网络社交需求,他们将Facebook作为主要社交工具。作为社交网络的引领者,他们对这一工具的应用达到了登峰造极的地步,他们热衷名牌,关注 Facebook released its first research report on HNWI - The Rich in the Connected World - based on a survey of 2,000 of the richest Facebook users (the top 13% of UK-based and France-German revenue earners) Interview, divided Facebook luxury consumers into four types. This group of people with an online social contribution of 16% of Facebook users has strong social networking needs and they use Facebook as their primary social networking tool. As a leader in social networking, they have reached the peak of the application of this tool, they are passionate about brand names, attention