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当今社会已到了一个后现代的消费文化时代,大众文化正以其咄础逼人的声势,占据着全球市场。“它们来源于普通人的创造力,并根据人们的兴趣、偏好和品位流传于人们之间”。大众文化的第一特征一一商业性决定了它无法再像精英文化那样高高在上,而必须参与竞争,从中获取生存与发展的机会。无论在文化传播的领域内还是在产业发展的格局中,大众文化品牌的创建、承传都具有重要的战略意义。为此,我们对具有品牌效应的一些单位进行
Today’s society has reached a post-modern era of consumer culture, mass culture is pressing its momentum, occupy the global market. “They come from ordinary people’s creativity, and according to people’s interests, preferences and taste spread among people ”. The first characteristic of popular culture is that once commercialized it determines that it can no longer be as superb as elite culture and must compete in order to gain the chance of survival and development. No matter in the field of cultural transmission or in the pattern of industrial development, the creation and inheritance of mass culture brand are of important strategic significance. To this end, we have some units with brand effect