“谁是我们的敌人?谁是我们的朋友?这个问题是革命的首要问题。”这是毛泽东在《中国社会各阶级的分析》开篇说的头一句话。毛泽东在1925年写就的这篇文章,直接为之后二十多年中国革命走“农村包围城市”的战略道路奠定了思想基础。辨清敌友,也是营销的首要问题,它决定了企业在相当长一段时期内应采取的战略,是确保定位“不领错路”的纲领所在。然而在传统营销的框架内,这 “Who is our enemy? Who is our friend? This issue is the primary issue of the revolution.” This is the first sentence of Mao Zedong’s opening at the “analysis of all classes of Chinese society.” This article written by Mao Zedong in 1925 directly laid the ideological foundation for the strategic road of “encircling the cities from the countryside” following the Chinese revolution in the past two decades or so. Identifying friends and relatives is also the primary issue of marketing. It determines the strategy an enterprise should adopt for a long period of time, and it is the program to ensure that positioning does not lead the wrong way. However, within the framework of traditional marketing, this