在如今的社会中,许多企业都在蓬勃发展,也有很多企业倒闭消失。大企业顺应潮流,改革开放,不断地提升与发展自己。而中小企业则在缝隙中生长,一个不小心就面临着倒闭。其中的原因就在于,相对于大企业而言,它们没有自己的品牌护身。话再说白一点,它们就如同一棵棵大树,没有自己的品牌,就如同没有自己的根基一样,随时面临着危险。所以当下的中小型企业,首要任务就是建立自己的品牌,但是在这条路上会面临许多困难。 In today’s society, many businesses are thriving and many have gone bankrupt. Large enterprises follow the trend, reform and opening up, and constantly upgrade and develop themselves. While small and medium-sized enterprises are growing in the gap, one is not careful to face closure. The reason for this is that they do not have their own brand of self-defense relative to large enterprises. To put it in plain language, they are like big trees. Without their own brand, they are always at risk as they do without their own roots. Therefore, the primary task of current small and medium-sized enterprises is to establish their own brand names, but they face many difficulties on this road.