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96年6月,广东TCL集团注资1.5亿港元兼并老牌港资企业陆氏集团的彩电项目,并使用“TCL”品牌,倍受国人瞩目。 TCL在产品经营连续取得成功的同时,着手作资产经营文章,把有限的资产在短时期内作最大的扩张。对香港陆氏集团的兼并使TCL品牌的知名度得到了空前的提高,据北京名牌评估事务所对1996年的60个国有品牌研究评定结果,TCL品牌价值32.5亿元,名列第12位,列彩电行
In June of 1996, Guangdong TCL Group injected HK$150 million into the color TV project of the old Hong Kong-owned company Lushi Group and used the “TCL” brand, attracting much attention from the Chinese people. While TCL has achieved continuous success in its product operations, TCL set out to conduct asset management articles and expand its limited assets for the shortest period of time. The popularity of the Hong Kong Lushi Group and the popularity of the TCL brand has been unprecedentedly improved. According to the results of the evaluation of the 60 state-owned brands conducted by the Beijing Top Brand Appraisal Firm in 1996, the TCL brand valued at RMB 3.25 billion, ranking 12th. Color TV line