今年六月,是一个属于世界杯足球赛的日子。首先要关注的当然是与世界杯相关的广告与品牌活动。在各类广告,乃至各种注意力资源价值不断稀释的今天,世界第一运动四年一度的盛会,确实显示出不可替代的稀缺注意力资源价值。因此,决战确实不止在绿茵场,品牌与媒体的白刃战早就打响。作为专业媒体,我们对此不能无动于衷。让我们一起欣赏“场外的世界杯”。面对世界杯的焦点时刻,新互动营销同样不甘寂寞。因为互动营销最显著的模式就是不断突破原有的模式,最大的价值,就是不断创新的可持续发展的价值。互动营销的这种生成性的特征,值得我们充分重视。我们同样用这种观点来对待最近被有些公司炒 This June is a day belonging to the World Cup. The first thing to look at is, of course, the advertising and branding activities associated with the World Cup. Today, all kinds of advertisements and even the constant dilution of attention resources have shown that the quadrennial event of the world’s first movement does show an irreplaceable resource of scarce attention. Therefore, the decisive battle is indeed not only in the pitch, brand and media victorious war started. As a professional media, we can not remain indifferent to this. Let’s enjoy “World Cup outside ”. In the face of the focus of the World Cup, the new interactive marketing is also unwilling. Because the most significant model of interactive marketing is to constantly break through the original model, the greatest value is the value of sustainable development of continuous innovation. This generative feature of interactive marketing deserves our full attention. We also use this view to deal with the recent speculation by some companies