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本文通过SWOT分析方法对井冈山红色旅游业发展自身的优势、劣势、面临的机遇和威胁进行分析,并根据分析结果提出发展策略和建议。一、井冈山的现状:井冈山位于湘赣边界、罗霄山脉中段,山势雄伟险峻,地形复杂。井冈山市面积665平方公里,山地面积为总面积的89%,森林覆盖率高达64%,有“绿色宝库”之称,植物种类有3800多种。井冈山又是天然动物园,动物资源丰富,设立了16.6平方公里的自然保护区。
This article analyzes the advantages, disadvantages, opportunities and threats facing the development of red tourism in Jinggangshan by means of SWOT analysis and proposes the development strategies and suggestions according to the analysis results. First, the current status of Jinggangshan: Jinggangshan is located in the border between Hunan and Jiangxi, middle of Luoxiao Mountain, the majestic mountains, terrain complex. Jinggangshan covers an area of 665 square kilometers, the mountainous area of 89% of the total area, the forest coverage rate as high as 64%, with “green treasure house,” said, more than 3800 kinds of plant species. Jinggangshan is a natural zoo, rich in animal resources, set up a 16.6 square kilometers of nature reserves.