论文部分内容阅读
在2001~2002赛季CBA甲A联赛开赛前41天,一个不愿听到的传闻却得到了证实——“准推广商”羊城报业与中国篮协的合作谈判告吹,新赛季将由中国篮协自己经营推广CBA联赛!而现在,人们仍然不知道哪个品牌会继“希尔顿”之后,为CBA冠名。 由于“合作”、“谈判”的双方——中国篮协和羊城报业均没有道出其中的细节,使得为什么推广合约迟迟不能签约,因为什么吸引不到赞助商等疑问暂时无人知晓。我们所知的,仍然只是一些表面现象。
In the 2001-2002 season 41 CBA A League before the start of 41 days, an unwilling to hear the rumors have been confirmed - “prospective promoters” Yangcheng Newspaper and the cooperation of the Chinese Basketball Association announced the blow, the new season will be the Chinese Basketball Association CBA own business promotion league! And now, people still do not know which brand will follow the “Hilton” after the CBA title. As the “cooperation” and “negotiation” of both parties - China Basketball Association and Yangcheng Newspaper did not reveal the details, making why the contract for the promotion of delay in signing, because what is not attracted to the sponsor and other suspects for the time being unknown. What we know is still only some superficial phenomena.