本文通过对创业型人才培养模式背景的研究,以及对网上创业项目内涵的分析,结合应用型本科院校工商管理专业发展的特点,总结吸取国内外高校关于人才培养模式的经验,构建了适合民办院校商科专业群的以“网上创业项目”带动工商管理专业创业型人才培养的模式。 Based on the research on the mode of entrepreneurial talent training and the connotation of the entrepreneurial projects on the internet, this paper, based on the characteristics of the professional undergraduate colleges and universities in business administration, summarizes the experience of domestic and foreign colleges and universities on personnel training mode, College business professional group to “online business project ” business management professional entrepreneurial talent training model.