六、出奇的产品开发。纵观现代国际市场,精明的企业决策者,无不把双眼紧紧盯着人们日常生活,从生活中找市场,求发展,把自己的产品植根于人们生活需要中,并视之为制胜于人,立于不败之地的法宝。日本“尼西奇”公司原是一家仅有30多人的生产雨衣的小公司,因产品滞销,陷入困境。某日,董事长多博川从人口普查材料中发现,日本每年出生婴儿有250万人,这一信息立即引起了他的深思,尿布这一不显眼的小商品,大企业不屑为之,但却是婴儿的必需品,就算每个婴儿每年最低限度使用2条,一年就是500万条,何况还有广阔的国际市场。于是,他当机立断转产婴儿尿布,尿布投入市场,备受年轻父母的青睐,并很快遍及全球,其销量 Sixth, surprising product development. Looking at the modern international market, savvy corporate decision makers are all staring at people’s daily lives, looking for markets from their lives, seeking development, and rooting their products in people’s lives. People, magic weapons in an invincible position. Japan’s “Nissich” company was originally a small company that produced raincoats for only 30 people and was in trouble because of unsalable products. On a certain day, the chairman of the board, Dobchuan, found out from the census materials that there are 2.5 million babies born in Japan each year. This information immediately caused him to think deeply about it. Diapers, an inconspicuous commodity, and large companies disdain, but It is a necessities for infants. Even if each baby uses a minimum of two items a year, it will be 5 million a year, not to mention the vast international market. As a result, he took the initiative to change his baby diapers and put diapers on the market. He was favored by young parents and quickly spread throughout the world.