当今国内各类综艺节目竞争激烈,为吸引更多观众关注的目光,节目制作方在画面中加入了大量的动画特效,如《快乐大本营》《爸爸去哪儿》《偶滴歌神啊》《四大名助》等综艺节目都添加了不同程度的符号动画特效或字体动画特效,使节目画面形成了一种新的视觉风格,本文将从国内目前收视率较高的综艺节目进行分析,探究数字动画效果包括哪几类常见的表现形式,以及探讨数字动画效果存在的意义。 Today’s various variety shows are fiercely competitive. In order to attract more attention of the audience, program producers have added a large number of animation effects to the screen, such as “Happy Camp”, “Where is Daddy” Big name help "and other variety shows have added a different degree of symbol animation effects or font animation effects, the program screen to form a new visual style, this article from the current high ratings variety shows analysis of digital animation What are some common forms of performance, as well as the significance of the existence of digital animation effects.