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在公司年终的庆功会上,总经理对大家说:“销售部的王经理业绩突出,贡献卓著,所有的部门都应该向他学习。”如果你是王经理,你会毫无疑问地明白总经理是在表扬自己。如果总经理换一种说法。“今年各部门的主管表现都很不错,大家要继续努力!”如果你是王经理,还会认为总经理是在表扬你吗?传播要有针对性的聚焦才会有影响力。对于媒体的发展来说,也是同样的道理。谈到媒体的未来,我想我们大概不能脱离组成广告市场的另外一个因素——广告主(企业)而孤立地来看待它。我觉得,媒体未来的发展方向将是:聚焦更小的受众群体,获得更大的边际收益。
At the company’s year-end celebrations, the general manager said to everyone: “Sales Manager Wang outstanding performance, outstanding contribution, all departments should learn from him. ” If you are Manager Wang, you will undoubtedly Understand the general manager is praising himself. If the general manager for another argument. “This year, the performance of supervisors in all departments are very good, we must continue to work! ” If you are Manager Wang, will you think the general manager is praising you? Focus on the spread of communication will be influential. The same is true for the development of the media. Speaking of the future of the media, I think we probably could not treat it in isolation from another factor that made up the advertising market, advertisers (businesses). In my opinion, the future direction of the media will be to focus on smaller audiences and achieve greater marginal benefits.