品牌竞争力就是要规避产品本身的局限性,从而找出产品在商品力方面的竞争力。在质量竞争阶段,体现的是企业的成本竞争优势,品牌的意义不大。当成本优势不复存在时,我们就要寻找产品的差异化,这时营销的意义就非常大。品牌时代,代表着中国整个大的经济环境中品牌带来的竞争力是势不可挡的。中国经济已呈现出立体化的发展趋势,初级消费水平、中等消费水 Brand competitiveness is to circumvent the limitations of the product itself, in order to find out the competitiveness of products in terms of commodity power. In the stage of quality competition, it reflects the cost competitive advantage of the enterprise, and the brand is of little significance. When the cost advantage no longer exists, we must look for product differentiation, then the significance of marketing is very large. Brand era, representing the competitiveness of the brand in China’s entire economic environment is overwhelming. China’s economy has shown a three-dimensional trend of development, primary consumption level and moderate consumption water