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近日,百事全球总部正式宣布,全球音乐界顶尖歌手碧昂丝将成为百事全球2013音乐项目的代言人与创意合作伙伴。双方将合力打造全新创意内容,并通过富有创新的形式与粉丝、消费者及零售商互动,实现双赢。据悉,双方合作的最新一期广告将于今年初面世。此次与碧昂丝合作,百事开创了全新演艺明星合作方式,突破常规的纯代言模式,从单纯的赞助商升级为合作伙伴,与碧昂丝进行全方位合作,吸引粉丝共同参与创作,增加与消费者互动,这种极具创意的商业合作模式,实现了品牌和艺人的双赢。
Recently, PepsiCo Global Headquarters officially announced that Beyoncé, a top singer in the global music industry, will become the spokesperson and creative partner of PepsiCo’s global 2013 music project. The two parties will work together to create a new creative content and achieve win-win situations through innovative ways to interact with fans, consumers and retailers. It is reported that the latest issue of cooperation between the two ads will be available early this year. The cooperation with Beyonce, PepsiCo created a new actress cooperation, breaking the conventional pure endorsement mode, upgrade from a simple sponsor to partners, and Beyonce all-round cooperation, to attract fans to participate in the creation, increase Interact with consumers, this highly innovative business model of cooperation, to achieve a win-win brand and artists.