百事可乐的广告,一向就是采用明星广告策略,借着明星的号召力,宣传自己的品牌,吸引着年轻一代。近期的百事可乐鞠躬篇,延续着明星策略的使用。同时,结合世界杯在日本举行,作为创意出发点进行构思。而日本人最大的特点,可能就是太喜欢——鞠躬了,电视创意由此而生……这次,百事请出了卡洛斯,作为唯一主角出演。首先,故事背景被设置在了日本机场。卡洛斯为首的足球队员们,从机场验票口鱼贯而出。 Pepsi ads, has always been the use of star advertising strategy, by the celebrity appeal, promote their own brand, to attract the younger generation. Recent Pepsi bowing, the continuation of the use of star strategy. At the same time, in conjunction with the World Cup held in Japan, as a creative starting point for the idea. And the biggest feature of the Japanese may be too like - bowed, television creative and thus born ... ... This time, Pepsi invited Carlos, starred as the only protagonist. First of all, the story is set at the Japanese airport. Carlos led by the football team members, from the airport ticket gate mouth.