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本文在市场调查的基础上,对在我国农村地区推广合作医疗所面临的问题进行了分析,提出通过五个方面的策略来全面推广农村合作医疗。提出了用营销的思维来推广与建立农村合作医疗保障体系。
On the basis of market research, this article analyzes the problems faced in the promotion of cooperative medical care in rural areas of China, and proposes the adoption of five strategies to fully promote rural cooperative medical care. The use of marketing thinking to promote and establish a rural cooperative medical security system.