危机管理是任何一个重视自身信誉与社会影响的企业都十分重视的问题,从一些企业与消费者发生争议时的危机处理实践看,有许多成功的例子,也有一些应该可以避免的矛盾,但往往由于几个要点未能把握好而导致巨大经济损失、造成严重负面影响,综合看,主要有以下几点原因造成危机管理中消费争议处置不当。 Crisis management is a problem that any enterprise that values ​​its own credit and social influence attaches great importance. From the crisis management practice when some enterprises and consumers are in dispute, there are many successful examples and some contradictions that should be avoided but often Due to a few points failed to grasp the great economic losses, resulting in serious negative impact, comprehensive view, there are several main reasons for the crisis management of consumer disputes in the improper disposal.