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在现代社会中,悬赏广告运用越来越多,但其法律性质与效力问题存在诸多争议,以致悬赏广告的案件出现同案不同判的结果。可以从“契约说”角度探讨悬赏广告的法律性质,同时应从意思表示和乘人之危两方面来进一步诠释和判定悬赏广告的法律效力。就悬赏广告的法律效力与社会公德的博弈与衡平来看,应加强对悬赏广告的法律规制和合理运用。
In modern society, more and more reward advertisements are used, but there are many controversies over the legal nature and effectiveness of the advertisements. As a result, there are cases of different awards in the cases of rewarding advertisements. From the perspective of “contract ” to explore the legal nature of reward advertising, at the same time should be interpreted from the meaning and the risk of passengers to further interpret and determine the legal effect of reward advertising. To reward the legal effectiveness of advertising and social ethics of the game and equity point of view, we should strengthen the legal regulation of reward advertising and rational use.