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电视广告投放环境变化要求广告主更加精准的定义市场。同时,电视广告作为品牌核心传播工具,短时间内不会改变,但关键在于创新投放。对广告主而言,调整投放组合是对投放环境发生重大改变的一种应对手段。
Television advertising environment changes require advertisers more precise definition of the market. At the same time, TV ads as a core brand communication tool will not change in a short time, but the key lies in innovation and delivery. For advertisers, adjusting portfolio is a response to a major change in the delivery environment.