中国电视传媒的产业功能日益凸显,国外资本、社会资本一直伺机进入,但却遭遇过高的行业进入壁垒。总体说来,产权壁垒、行政壁垒、行业壁垒是制约中国电视传媒进一步走向市场竞争的三大壁垒。本文对这三大壁垒进行了深入分析,指出了其存在的原因、弊端和解决之道。 The industrial function of Chinese TV media has become increasingly prominent. Foreign capital and social capital have been waiting for opportunities, but they have encountered too many barriers to entry into the industry. Generally speaking, property rights barriers, administrative barriers and industry barriers are the three major barriers that restrict China’s television media from further marching into the market. This article has carried on the thorough analysis to these three barriers, points out its existence reason, the malpractice and the solution.