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《解密创意》是中国十大策划人李光斗先生10年影视广告精华的结集,是第一部从策略的角度解析影视广告的创意指南。《解密创意》由广东旅游出版社最新隆重推出,该书以丰富的图文和音像资料,揭开了电视广告创意的全过程,破解了中国广告创意高手制造流行的顶级智慧。作品包括人选20年来中国流行广告语和中国策划业十年大事记的明星广告《小霸王影视广告·望子成龙篇》;引发中国VCD大战的《爱多VCD·成龙好功夫篇》;传诵一时
“Decrypt Creative” is the result of 10 years of Mr. Li Guang-dou, the top ten planners in China. It is the first creative guide to analyze film and television advertising from a strategic point of view. The “Cracking Creativity” was grandly launched by Guangdong Travel Publishing House in its latest edition. With a wealth of graphic and audio materials, the book unveiled the whole process of creative television advertising and cracked the top wisdom of the Chinese advertising creative masters. Works include 20 years of Chinese popular advertising slogan and China Planning Industry Memorabilia 10 years of celebrity advertising “Bully film ads Succeed,” inducing VCD of China’s “love more VCD · Jackie Chan Kung Fu articles”;