眼看08年北京奥运将至,大大小小的企业纷纷打出了奥运营销牌,北京奥运百年难遇,谁也不想错过这个机会,大点的企业夺冠名权,争当奥运合作伙伴,一掷千金,小点的企业也不甘落后,一心想借船出海、顺风扬帆,各种各样的别出心裁的营销手段或多或少与奥运扯上关系,显性的、隐性的品牌传播方式掀起了一股奥运营销的热潮。到底奥运能给企业带来什么?米尔顿·科特勒说“奥运会提供了三方面的良好商业平台:它是最好的关系营销时机,是提升企业知 Seeing 2008 Beijing Olympic Games approaching, large and small enterprises have played the Olympic marketing card, Beijing Olympic Games a hundred years of hardships, who do not want to miss this opportunity, the larger companies to win the title, fight for the Olympic partners, Deal or No Deal, small Of the enterprises are not far behind, bent on borrowing the boat to sea, sailing the wind, a variety of ingenious marketing tools more or less linked to the Olympic Games, dominant, hidden brand communication set off a Olympic marketing Boom. Milton Kotler said ”The Olympics provides a good business platform in three areas: it is the best time for relationship marketing, and it is the