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企业的本质在于创造,创造是维系企业生死存亡、兴衰成败的生命线。重视企业创造力开发是现代企业生存和发展的必然趋势;要有效进行企业创造力开发需要强化企业创造意识、引入创造技法、加强企业创造管理组织、拓广企业创造力开发范畴;在动态发展过程中不断优化和完善企业创造力开发环境,对企业创造力开发起着重要的助推作用。关于企业创造力开发的研究,在我国仍处于初始阶段,但它却对振兴国家经济、推进企业发展有着重大的理论意义和现实意义。
The essence of an enterprise is creation. Creation is the lifeline that sustains the survival of an enterprise and its success or failure. Emphasizing the development of corporate creativity is an inevitable trend of the survival and development of modern enterprises; to effectively carry out the development of corporate creativity, it is necessary to strengthen the awareness of enterprise creation, the introduction of creative techniques, strengthen the creation of management organizations, and broaden the scope of creativity for enterprises; in the dynamic development process Constantly optimizing and improving the creativity and development environment of enterprises has played an important role in boosting the creativity of enterprises. Research on the development of corporate creativity is still in its infancy in China, but it has important theoretical and practical significance for the revitalization of the national economy and the promotion of corporate development.