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武汉、长沙、南昌、郑州、合肥、太原六个省会城市位于我国内陆腹地,地域广袤物产丰饶,东西南北的经济、文化交汇于此。面对着“西部大开发”“东部开发”等战略决策的迅猛推进,这六个省会城市也乘着实现“中部崛起”的春风而快速发展。尽管如此,较之于东部地区和西部地区一些比较知名的城市,中部地区六省会城市形象还是比较模糊的。为了科学而清晰地呈现中部地区六省会城市在广大民众心目中的形象,上海交通大学舆情研究实验室社会调查中心对全国36座城市的3538位居民进行了调查,从生态形象、经济形象、文化形象、政府形象、居住与居民形象、城市形象推广六个维度切入,对中部地区六省会城市的形象进行综合评价。调查结果显示,受访者对武汉、长沙的各项指标评价相对较高,而对合肥、南昌、郑州、太原的总体评价相对较低。通过进一步分析,我们发现中部地区六省会城市固然具有重要的地理和人文优势,但要想实现快速崛起,这些城市必须积极开发自身的各种资源,努力重塑崭新的城市形象。
The capital cities of Wuhan, Changsha, Nanchang, Zhengzhou, Hefei and Taiyuan are located in the inland hinterland of China. The vast area of the region enjoys fertile land, and the economic and cultural exchanges between east, west, south and north converge here. Faced with the rapid promotion of strategic decisions such as “developing the western regions” and “developing the eastern regions,” these six capital cities have also developed rapidly in the spring breeze of realizing the “rise of central China”. In spite of this, the image of the capital cities in the six central provinces is still rather vague compared to some of the more well-known cities in the eastern and western regions. To scientifically and clearly present the image of the capital cities in the six central provinces in China, the Social Investigation Center of Shanghai Public Opinion Research Center conducted a survey of 3538 residents in 36 cities across China. From the perspective of ecological image, economic image and culture The image, the image of the government, the image of the residence and residents, and the promotion of the urban image have been cut into six dimensions, and the image of the six capital cities in central China has been comprehensively evaluated. The survey results show that the respondents appraise the indicators of Wuhan and Changsha relatively high, while the overall appraisals of Hefei, Nanchang, Zhengzhou and Taiyuan are relatively low. Through further analysis, we found that although the capital cities of the six central provinces have important geographical and cultural advantages, in order to achieve rapid rise, these cities must actively develop their own resources and strive to reshape the brand-new city image.